With decades of experience in athletic facility design, development, operations and marketing, ESG understands….
- Facility, team, and tenants collectively need marketing & advertising as well as advanced sponsorship opportunities
- Traditional and multimedia advertising options are equally necessary for successful promotion
- Well managed websites and social media platforms positively differentiate brands throughout the industry
- Digital and static analyses of content impressions converts consumer foot traffic into useful data for sponsors
Expertly Crafted Digital Disruption
At its core, disruption is a successful alteration to a set of ideas, patterns, and customer interaction. Edge Sports Marketing will digitally disrupt the online athletic landscape through…
BRANDING
Reimagining your Branding to tell the program’s Story and Values
- Uniforms & Apparel
- Messaging
- Program DNA
- Collateral & Sales Materials
- Voice/Tonality
- Positioning
PLATFORM
Purposeful and Functional, Beautiful Digital Design
- Registration systems integration
- Social Media Strategy & Management
- Responsive Website Design
- Analytics Integrations
- E-Commerce
- Custom Development
CAMPAIGNS
Drive Customer Action, Sales, and Engagement
- Email Marketing
- Social Media Marketing
- Digital Advertising
- Event Creation / Management
- Lead Generation
- SEO / SEM
PARTNERSHIPS
Introducing Sponsorship Activation and Fulfillment
- Partnership Activations
- Static Advertising
- Digital Campaigns
- Corporation of Vast Geographic Foot Print
- Lead Generation
- Social Media Marketing
ESG Associates inc is proud to offer a variety of advertising options to fit any need and budget across multiple athletic facility platforms.
Static Advertising
Digital Advertising
To optimize athletic facilities advertising space, EDGE Sports Marketing takes often overlooked real estate in facilities to market with a dedicated sales team creating an impact on the bottom line between $100,000-$350,000 per year:
- Facility Naming Rights
- Ice Rink Naming Rights
- Fieldhouse Naming Rights
- Aquatics Naming Rights
- Zamboni Wrap
- Dasher Board Ads
- Ice Rink Banner Ads
- Ice Rink Wall Mural
- Under Ice Logo
- Stair Wrap
- Ice Rink Scoreboard Panel
- Fieldhouse Banner Ads
- Fieldhouse Wall Mural
- Lobby Wall Mural
- Lobby Window Wraps
Exchange Integration and Analytics: Our inventory is connected to the nations leading programmatic DOOH exchange. VXM provides clients with a data driven sales index based on look-alike audience.
- Data driven sales
- Index against an advertisers behavioral or location based audience
Audience Measurement: We have deployed the highest standards of audience measurement powered by AI. Each VXM monitor features foot traffic and conversion technology designed to give accurate data and feedback to customers.
- Foot traffic reporting
- Campaign playback / impression reporting
- Conversion tracking
OMNI-Channel Enablement and Marketing: We make it easy for brands to amplify their message through omni-channel targeting. VXM provides agency level capabilities to our venues and local / regional advertisers alike.
- Extend campaign reach
- Measure sales lift
- More value to advertisers / large sponsors
Affiliated Programs
- Wellesley Youth Hockey
- Boston Jr. Eagles Hockey
- Valley Hockey League
- North American Hockey Academy
- Wellesley Youth Lacrosse
- MassBox Lacrosse
- Elite Edge Skating Club
- Charles River Aquatics
- Militia Hockey Club
- ASA
- Jr. Railers HC
- Junior Railers
- Power Play Hockey
- Terrier Sports
- Worcester White Hawks