Edge Sports Group
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    • Assessment, Feasibility & Market Studies
    • Design, Permitting & Construction Management
    • Programming & Operations
    • Marketing and Sponsorship
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    • Boston Sports Institute
    • Worcester Ice Center
    • Thayer Sports Center
    • Essex Sports Center
    • EDGE Sports Center
    • Crosswinds Golf Club
    • Pinehills Golf Club
    • The Golf Club of New England
  • Contact Us
  • Edge Sports Media
  • Awards, Accolades & News
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  • Home
  • About Us
    • About Us
    • Our Team
    • News & Articles
  • Services
    • Introduction
    • Assessment, Feasibility & Market Studies
    • Design, Permitting & Construction Management
    • Programming & Operations
    • Marketing and Sponsorship
  • Our Work
    • Boston Sports Institute
    • Worcester Ice Center
    • Thayer Sports Center
    • Essex Sports Center
    • EDGE Sports Center
    • Crosswinds Golf Club
    • Pinehills Golf Club
    • The Golf Club of New England
  • Contact Us
  • Edge Sports Media
  • Awards, Accolades & News

EDGE SPORTS MARKETING has DEVELOPED a premier group of regional multi-sport facilities and programs in the US. The influence of the participatory sports consumer will make a powerful impression on your brand. 

4,300,000

Visitors Annually

2.1 Hr Average Visit

1.7 Visits Per Week

Static & Digital Platform

Audience Measurement

Exchange Integration

Omni-Channel Enablement

Demographic

$135, 000+ Household Income

Programing for Ages 3-70

Young Families

With decades of experience in athletic facility design, development, operations and marketing, ESG understands….

  • Facility, team, and tenants collectively need marketing & advertising as well as advanced sponsorship opportunities
  • Traditional and multimedia advertising options are equally necessary for successful promotion
  • Well managed websites and social media platforms positively differentiate brands throughout the industry
  • Digital and static analyses of content impressions converts consumer foot traffic into useful data for sponsors

Expertly Crafted Digital Disruption

At its core, disruption is a successful alteration to a set of ideas, patterns, and customer interaction. Edge Sports Marketing will digitally disrupt the online athletic landscape through…

BRANDING 

Reimagining your Branding to tell the program’s Story and Values 

  • Uniforms & Apparel
  • Messaging
  • Program DNA
  • Collateral & Sales Materials
  • Voice/Tonality
  • Positioning

PLATFORM 

Purposeful and Functional, Beautiful Digital Design 

  • Registration systems integration
  • Social Media Strategy & Management
  • Responsive Website Design
  • Analytics Integrations
  • E-Commerce
  • Custom Development

CAMPAIGNS

Drive Customer Action, Sales, and Engagement 

  • Email Marketing
  • Social Media Marketing
  • Digital Advertising
  • Event Creation / Management
  • Lead Generation
  • SEO / SEM

PARTNERSHIPS

Introducing Sponsorship Activation and Fulfillment 

  • Partnership Activations
  • Static Advertising
  • Digital Campaigns
  • Corporation of Vast Geographic Foot Print
  • Lead Generation
  • Social Media Marketing

ESG Associates inc is proud to offer a variety of advertising options to fit any need and budget across multiple athletic facility platforms.

Static Advertising

Digital Advertising

To optimize athletic facilities advertising space, EDGE Sports Marketing takes often overlooked real estate in facilities to market with a dedicated sales team creating an impact on the bottom line between $100,000-$350,000 per year:

  • Facility Naming Rights
  • Ice Rink Naming Rights
  • Fieldhouse Naming Rights
  • Aquatics Naming Rights
  • Zamboni Wrap
  • Dasher Board Ads
  • Ice Rink Banner Ads
  • Ice Rink Wall Mural
  • Under Ice Logo
  • Stair Wrap
  • Ice Rink Scoreboard Panel
  • Fieldhouse Banner Ads
  • Fieldhouse Wall Mural
  • Lobby Wall Mural
  • Lobby Window Wraps

Exchange Integration and Analytics: Our inventory is connected to the nations leading programmatic DOOH exchange. VXM provides clients with a data driven sales index based on look-alike audience. 

  • Data driven sales
  • Index against an advertisers behavioral or location based audience

Audience Measurement: We have deployed the highest standards of audience measurement powered by AI. Each VXM monitor features foot traffic and conversion technology designed to give accurate data and feedback to customers.

  • Foot traffic reporting
  • Campaign playback / impression reporting
  • Conversion tracking

OMNI-Channel Enablement and Marketing: We make it easy for brands to amplify their message through omni-channel targeting. VXM provides agency level capabilities to our venues and local / regional advertisers alike.

  • Extend campaign reach
  • Measure sales lift
  • More value to advertisers / large sponsors

Our Clients

Essex Sports Center Middleton, MA 

Opened: Fall 2017

Two NHL regulation Ice Surface, Indoor Turf Field, Strength & Conditioning, Physical Therapy, and Multiple Resturants

Boston Sports Institute Wellesley, MA

Opened: Summer 2019

Two NHL regulation Ice Surface, Indoor Turf Field  Competition Pool, Warm Pool, Indoor Walking Track, Strength & Conditioning, Physical Therapy, and Academic Coaching Center

Thayer Sports Center Braintree, MA

Opened: Summer 2019

NHL regulation Ice Surface, One-Half NHL Ice Surface, Four Multi Surface Courts, Strength & Conditioning, and Private Reception Area

Worcester Ice Center Worcester, MA

Opened: Fall 2017

Two NHL regulation Ice Surface, Strength & Conditioning, Physical Therapy, and Multiple Restaurants

 
TPH Boston will be a one-stop academy for student-athletes looking to maximize their development on the ice, in the weight room and, most importantly, in the classroom.
North American Hockey Academy is a junior girls hockey program for elite level athletes competing around North America
Hockey Night in Boston hosts multiple summer tournaments, along with covering high school, prep school and junior hockey news 
Elite Edge Skating Club provides high quality coaching, engaging and enriching events, and positive educational experiences for their athletes, families, and community.
Mass High School Hockey is an organization that oversees all MA men's and women's high school hockey pages and team schedules
Worcester White Hawks is the first all-girls hockey program in Worcester, MA. They play out of the Worcester Ice Center
Worcester Railers Junior Hockey Club gives players extensive access to coaches and ice time during their most important developmental years
Worcester Railers Hockey Club is a professional hockey club playing in the East Coast Hockey League

Affiliated Programs

  • Wellesley Youth Hockey
  • Boston Jr. Eagles Hockey
  • Valley Hockey League
  • North American Hockey Academy
  • Wellesley Youth Lacrosse
  • MassBox Lacrosse
  • Elite Edge Skating Club
  • Charles River Aquatics
  • Militia Hockey Club
  • ASA
  • Jr. Railers HC
  • Junior Railers
  • Power Play Hockey
  • Terrier Sports
  • Worcester White Hawks
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