With decades of experience in athletic facility design, development, operations and marketing, ESG understands….
- Facility, team, and tenants collectively need marketing & advertising as well as advanced sponsorship opportunities
- Traditional and multimedia advertising options are equally necessary for successful promotion
- Well managed websites and social media platforms positively differentiate brands throughout the industry
- Digital and static analyses of content impressions converts consumer foot traffic into useful data for sponsors
Services
- Press Releases
- Data capture
- Email marketing platforms, data base management, data base harvesting
- Website Design & SEO
- Branding Design & Visibility
- Synchronizing with facility operations
- Event Creation & Management
- Large format design, production and installation
- Website Integration & optimization
- Social Media platforms & optimization
- Digital marketing platforms & optimization
- Marketing / Licensing / Branding
- Direct mail platforms & optimization
- Videography
- Content Creation
- Sponosrship Acquisition
- Graphic & logo creation
- Printing
- Custom Collateral
- Social Media
- Apparel
ESG Associates inc is proud to offer a variety of advertising options to fit any need and budget across multiple athletic facility platforms.
Static Advertising
Digital Advertising
To optimize athletic facilities advertising space, EDGE Sports Marketing takes often overlooked real estate in facilities to market with a dedicated sales team creating an impact on the bottom line between $100,000-$350,000 per year:
- Facility Naming Rights
- Ice Rink Naming Rights
- Fieldhouse Naming Rights
- Aquatics Naming Rights
- Zamboni Wrap
- Dasher Board Ads
- Ice Rink Banner Ads
- Ice Rink Wall Mural
- Under Ice Logo
- Stair Wrap
- Ice Rink Scoreboard Panel
- Fieldhouse Banner Ads
- Fieldhouse Wall Mural
- Lobby Wall Mural
- Lobby Window Wraps
Exchange Integration and Analytics: Our inventory is connected to the nations leading programmatic DOOH exchange. VXM provides clients with a data driven sales index based on look-alike audience.
- Data driven sales
- Index against an advertisers behavioral or location based audience
Audience Measurement: We have deployed the highest standards of audience measurement powered by AI. Each VXM monitor features foot traffic and conversion technology designed to give accurate data and feedback to customers.
- Foot traffic reporting
- Campaign playback / impression reporting
- Conversion tracking
OMNI-Channel Enablement and Marketing: We make it easy for brands to amplify their message through omni-channel targeting. VXM provides agency level capabilities to our venues and local / regional advertisers alike.
- Extend campaign reach
- Measure sales lift
- More value to advertisers / large sponsors
Our Clients
Essex Sports Center Middleton, MA
Opened: Fall 2017
Two NHL regulation Ice Surface, Indoor Turf Field, Strength & Conditioning, Physical Therapy, and Multiple Resturants
Boston Sports Institute Wellesley, MA
Opened: Summer 2019
Two NHL regulation Ice Surface, Indoor Turf Field Competition Pool, Warm Pool, Indoor Walking Track, Strength & Conditioning, Physical Therapy, and Academic Coaching Center
Thayer Sports Center Braintree, MA
Opened: Summer 2019
NHL regulation Ice Surface, One-Half NHL Ice Surface, Four Multi Surface Courts, Strength & Conditioning, and Private Reception Area
Worcester Ice Center Worcester, MA
Opened: Fall 2017
Two NHL regulation Ice Surface, Strength & Conditioning, Physical Therapy, and Multiple Restaurants
Affiliated Programs
- Wellesley Youth Hockey
- Boston Jr. Eagles Hockey
- Valley Hockey League
- North American Hockey Academy
- Wellesley Youth Lacrosse
- MassBox Lacrosse
- Elite Edge Skating Club
- Charles River Aquatics
- Militia Hockey Club
- ASA
- Jr. Railers HC
- Junior Railers
- Power Play Hockey
- Terrier Sports
- Worcester White Hawks
Contact
Address
900 Worcester St
Wellesley, MA 02482
Contact
Info@EdgeSportsGroup.com
(781) 489-5088
Opening Hours:
Mo-Fr: 8:00-5:00
Sa: 8:00-5:00
So: 8:00-5:00